News Apple M4 processor family tipped to deliver AI focus — three next-gen chips believed to be nearing production

[Admin]

The next generation of Apple Silicon is already nearing production, according to Bloomberg. Apple M4 chips are designed to revamp the Mac computer line by delivering a new AI focus.

Apple M4 processor family tipped to deliver AI focus — three next-gen chips believed to be nearing production : Read more

 

[cknobman]

Even with Apples loyal following they are not immune to macroeconomics.
A new processor with AI is unlikely to entice more people to buy, especially if they raise prices.
Apple should be looking at reducing cost/price if they want to gain more sales.

 

[Findecanor]

With "GHz" and "number of cores", people can infer that higher numbers means that their programs run faster.
And with more "shader units", people can infer that they'd get higher frame rate/resolution in games.

However, "TOPS" is not a measurement that drives sales.
It is not directly connected to anything that people care about.
To make that happen, you would need applications whose performance depends on the size of the TPU, and that does not exist in the consumer space today. The "AI" that people know about are on black-box servers in the "cloud".

 

[shawman123]

I am looking forward to AI Macbook with 8GB Ram/256GB SSD. That would be lit for sure.

 

[JamesJones44]

You can only get the M3 in the MBP and MBA. It's not available in their other lines so comparing sales based on that isn't really a fair comparison.

The other issue is many people upgraded once Apple pushed the M1 variants into MBP line. Most people are not going to drop a couple grand on a new laptop for what is largely marginal improvement from an M1 Pro/Max to an M3 Pro/Max for normal workloads (yes, yes, multi score benchmarks blah, blah, blah. Most average workloads don't benefit from 16 cores)

 

[Notton]

I like how that single graph is very clearly not a 60% increase, and more like a 40%.

 

[artk2219]

I am looking forward to AI Macbook with 8GB Ram/256GB SSD. That would be lit for sure.

It'll run amazingly with those specs, who needs more ram and storage? We're apple, we'll tell you what you need, don't worry about it, we want you to think differently by not having to think at all.

 

[Pierce2623]

While I was a huge fan of the M1, the M2 and m3 are such small improvements that I assume “AI focus” is really just shorthand for “we kinda hit a wall on CPU performance”