Yeah, that looks terrible, you'll have to reapply thermal pads and paste.
By the way, I'm having this exact same issue with my GPU and funnily enough, I have the same GPU as you!
My specs:-
Ryzen 3600
MSI B450M Mortar
Gigabyte 2080 Super
SeaSonic FOCUS GX 550W PSU
My money is on bad-quality...