That wasn't Steam. That was, in fact, ALSO Square Enix doing it through Steam for Tomb Raider. Steam doesn't set pre-order bonuses. The publisher does.
I love Tom's Hardware for the variety and breadth of news here. And because the forums are a great resource for fixing the inevitable problems we all encounter.
I recently purchased a Brother HL-2280DW, which is a wireless multifunction laser printer and I couldn't be happier. Plus, it was like 100 bucks. Total no brainer.