I've never heard of them here (Europe) and I think your comment "niche player in the system builder market"
is correct.
I'm not even sure why this is worth an article?
The headline sounds like it is a big deal, but it really isn't.
Their customers in the "Media & Entertainment" need most...
Strange! I had the also the 390x, upgraded last year to the 5700xt (original AMD) and not one crash. Maybe once or twice some odd behaviour after a driver update, but a clean uninstall with DDU did fix these. Maybe too much overclocking?