Except, it isn't...
The article is biased in favor of AMD, you just hid it well (or did it unintentionally).
http://www.tomshardware.com/reviews/amd-a10-7890k-gaming-performance-benchmark,4491-3.html
Look at Counter Strike: GO, the i7 does 56 fps, the i3 does 39 fps, but that is largely due...