ssd boot times

Hey so i've just built a new PC and for the first time im using an NVME as my boot drive. i was pretty excited since for about 3 year ive been using an old Sandisk 256GB SSD which would boot in around 20-25 seconds. Now im using a Samsung 980 Evo and im seeing start up times of around 40...

I just bought a Transcend SSD230s 128GB installed fresh OS on it yesterday haven't installed anything yet on my windows except GPU drivers and my windows loads in about 15 seconds from Windows 10 loading animation right to desktop, I see in some videos the loading animation barely stays for 2...