^ everyone has their favourite brand mate in all honesty.
I've owned cards from every manufacturer along the way.Asus used to be a firm favourite but in all honesty after owning cards from galas/kfa2 & pally/gains are I have to say you can save fairly big on money by veering from the big brands while losing nothing performance wise.
Google search & reviews are your friend here.
Case in point - the ichill I listed blasts away the founders 1080 & also the rog strix performance wise at stock speeds.
https://m.hexus.net/tech/reviews/graphics/93623-inno3d-geforce-gtx-1080-ichill-x3/?page=3
Currently the best buy in the UK as far as I'm concerned too - always buy my gpu's from overclocked or aria - if there's one item you want a swift & easy rma on If they go faulty its the gpu, overclockers have by far the best returns/replacement service in the UK imo.