All they have to do is stick to what they are good at, cpus. The customers want more processing power while using less power be it server, desktop or laptop, with a gpu stuck in some models, remember giving customers you have what they want makes money. If they continued to increase processing power instead of concentrating on a saturated phone market eventually all phone manufactures would come to them since they have the expertise in producing very powerful cpus. The reason for thinking like this, well phones are getting more powerful every year and the crossover point is on the horizon where phones and pc's cross. That's when intel should use all its experience in the cpu field to come in and scoop up the business, not before. How much power does a phone really need? is there a limit? no