24-pin power connector does not fit in motherboard socket correctly - Bent pins?

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I have spent at least an hour trying to fit a 24-pin power connector from the power supply into the socket on the motherboard. At first we thought that the reason it did not go in was that there was a tab in the way which we had to pull back but after trying repetitively we did not succeed and it seemed that a pin or socket was mis-aligned.

Pictures of both components:

http://i.imgur.com/AwgjWAH.jpg
http://i.imgur.com/n5kiKiQ.jpg
Large images swapped to links - SS

I am wandering wether it is just me or the pins/sockets are bent. If they are, how should I go about trying to repair them? I have tried moving them with a pin but they won't stay in one place.

The power supply is a Corsair CX 430M
The motherboard is an MSI 970A-G43

Thanks in advance,

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Also, please note that this is my first build so try to keep answers simple - I am not an expert - if there is any more information that would help, don't hesitate to ask! I'm not sure this is the right place but I couldn't decide which was the most appropriate category. Sorry if it isn't.

 

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Just tried screwing the sockets around a little with a safety pin and its actually a 20+4 pin connector.

The 4 pins will fit in fine but the rest don't. I think its because they are not straight so I will continue to try and straighten them - seems a bit precarious but I don't see another solution.