4GB versions of the 760 do exist and work, but for a card of it's performance level, the extra 2GB is hardly needed.
For the price of a normal 760 ($250-$260) you can get the AMD equivalent 7950 which has 3GB of vram.
If you want 4GB of vram on the Nvidia option it will cost upwards of $300
If your going to be playing BF4 or any of the future Frostbite engine games, they prefer AMD cards. Mantle will likely further improve their performance when it comes out.
http://goo.gl/nak5JR
On the other hand if you play much PhysX enabled games and do a lot of encoding, you'll want to go with Nvidia.