First, drip as in really really good highs.
Second, frequency response. This is managed by how you design the enclosure. Larger sealed enclosure means lower response, lower power handling. You must also remember this things will hit 20hz or less, however, the resonant frequency, or the frequency where the rebounding sound waves inside the enclosure reinforce each other and make it sound like it's twice as loud as usual. You can change it by changing the size of the enclosure.
High excursion subs just mean the driver can physically move further, which in theory means it has higher power handling than an equivalent driver with lower excursion.
If you don't like boomy subs, you'll have lots of problems getting that 18" to work well in your car. 18's are meant for extreme SPL (sound pressure level), which means unbelieveably loud, low bass. Don't expect anything higher than 60hz out of it, which means you need some really good midbass drivers.
Just checking out the specs on that driver, it doesn't have really high power handling or excursion. You could do just as well with a couple 12" or even 10" drivers in a proper enclosure, and it would be a smaller enclosure and easier to fit in your car. 2cu-ft is still fairly big, and 4 cu-ft is just huge, no room for an amp anymore.
Large excursion would be more like something from the 13" W6v2 (.85" one-way linear, about 70% more than the 18" W3). It also has slightly more power handling. Guess which one will get louder in a properly designed enclosure? Heck, look at the 13W7. 1.25" one-way linear excursion, 150% more. Plus 1000wrms handling, more than twice the 18W3.
Sound is all in the design of the driver, the design of the enclosure, the quality of the amp driving it, and the quality of the input power. Not just size.
If you want quality, get away from JL. Overpriced, overrated. Look at something like this <A HREF="http://www.focal-audio.com/gb/car/utopia/27wx.htm" target="_new">http://www.focal-audio.com/gb/car/utopia/27wx.htm</A>. Just about the best subwoofers money can buy. Go through their website and see what products they offer.
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