$700 budget build for friend

[thblite]

Hey guys so my friend asked me to build him a pc (have built a couple before) and although i know for the most part what i'm doing, i wanted some builds from you guys since i always learn something new visiting this site. He isn't into overclocking (so i'm guessing an intel build) and would like to play games with at least playable fps on medium settings. The most graphic intensive game he plays is probably battlefield 3. Any advice or knowledge of the best price per performance on this type of budget would be greatly appreciated.

 

[AMD Radeon]

usd $700?

if you need OS, you can swap the GPU to Radeon 270
it is $60 cheaper

PCPartPicker part list / Price breakdown by merchant

CPU: Intel Core i5-4460 3.2GHz Quad-Core Processor ($184.99 @ NCIX US)
Motherboard: ASRock H97 PRO4 ATX LGA1150 Motherboard ($76.66 @ Newegg)
Memory: G.Skill Ares Series 8GB (2 x 4GB) DDR3-1866 Memory ($76.50 @ Newegg)
Storage: Seagate Barracuda 1TB 3.5" 7200RPM Internal Hard Drive ($52.91 @ OutletPC)
Video Card: XFX Radeon R9 280 3GB Black Edition Double Dissipation Video Card ($205.91 @ Newegg)
Case: Enermax ECA3253-BL ATX Mid Tower Case ($29.99 @ Newegg)
Power Supply: XFX 650W 80+ Bronze Certified ATX Power Supply ($49.99 @ NCIX US)
Total: $676.95
Prices include shipping, taxes, and discounts when available