Herc08 :
Yes. It is a GTX model, plus has the power of a Ti card. I wouldn't recommend it for high settings. But low-end is pretty good. You will really notice the difference.
GT, GTX and Ti are just marketing terms. Mid-range gaming at release tends to start at the GTX series, but you still have to have another model for comparison for it to mean anything. Because even that GT720 is decently powerful compared to say an old 8800 GT which was only trumped by the 8800 GTX and GX2 cards.
A simple scale for Maxwell GPUs
GT720 (Kepler 208, 2 SMX units)
GTX750 4 SM units
GTX750Ti 5 SM units
GTX950 6 SM units
GTX960 8 SM units
GTX970 13 SM units
GTX980 16 SM units
GTX980Ti 22 SM units
Titan X 24 SM units