1) Buy a single GTX970 and if it's not sufficient buy another.
2) Here's how the frame rate compares in a specific scenario which assumes 80% SLI scaling:
1.80/1.15 x100% = 56% (the 1.15 is the 15% advantage of the GTX980 on average)
Thus 2xGTX970's will get 56% higher frame rate. Put another way you'd get 40FPS with the GTX980 and almost 63FPS on the 2xGTX970 setup.
3) ADVANCED SLI info:
SLI isn't perfect in every game but there are workarounds to get the ideal experience. In some cases you might get a bit of stutter that a single card wouldn't have but here's some tips:
a) Try the game with a single GTX970 and in SLI 2x970. If SLI stutters more consider using only a single GTX970, especially if the game doesn't really need SLI (i.e. already at 60FPS max quality).
b) PHYSX - can allocate one GTX970 to PhysX. For example, in Batman Origins. If the game stutters normally a bit with SLI 2x970 then this way it will just run the main game on a single GTX970 but PhysX will just all be done on the second GTX970.
In this case at 1920x1080 you should get a solid 60FPS at maximum quality in Batman Origins (not saying it's a great game just an example). It's also the type of game where SMOOTHNESS is pretty important as any stutter is usually quite obvious when fighting or gliding.
Other:
At some point in the future consider a G-Sync monitor. You'd still want to apply all the tips above though.