About to Press Buy, Opinions.

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I'd personally spend the extra $15-20 for a massive open cooler instead of a blower-style cooler like this Zotac > https://www.novatech.co.uk/products/zotac-geforce-gtx-1070-8gb-gddr5-graphics-card/zt-p10700f-10p.html. But that price is good for a GTX 1070, will be a good purchase either way. Hope this helps :)
I'd personally spend the extra $15-20 for a massive open cooler instead of a blower-style cooler like this Zotac > https://www.novatech.co.uk/products/zotac-geforce-gtx-1070-8gb-gddr5-graphics-card/zt-p10700f-10p.html. But that price is good for a GTX 1070, will be a good purchase either way. Hope this helps :)
 
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Reason for going for that one was the width seemed to be within range for the case.