"And in this case they can't even beat the price"
1) It is a price from Italy, many CE devices cost less in the US then they do there. This Italian website has iPads starting at 469 Euros, which would be around $670, more than 35% higher than the US pricing. Assuming that 35% is pretty close to the normal difference [I have no idea], then this $1130 notebook in Italy, might be more like $850 in the US.
2) All of that aside, did you even look at the specs? The 13.3" MacBook Air starts at $1299, not $999. The Acer has almost triple the storage, though the Mac has it all in SSD. Both have the same graphics and 4GB RAM.