[quotemsg=18685377,0,328798][quotemsg=18683091,0,269694]make the damn things thicker? that is my solution to not having proper heat sync, also how to fit more batteries in the thing too. [/quotemsg]But most people want thin and light, and the standards need to follow the market.
A friend just bought a laptop/tablet, and he required that it have no fan. He was even willing to sacrifice performance for that.
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did he require it to have no fan or did he want it to have no fan?
I honestly believe most people don't want it thin, and would rather have function and performance, however apple marketed everything as thin, and everyone tries to chase apple.
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Please calm down.

Perhaps instead of heatsinks they should look at reducing the concentration of wasted energy. That, or using some form of material with better heat tolerance. There are other approaches besides heatsinks.[/quotemsg]
There really isn't a plethora of different materials to make the chips with to improve thermal tolerances and you can't do much about the concentration of waste heat when you're working with these chips in a tiny form factor. The fact is that as we make things faster and put them in such a small form factor, heat starts to build up and it needs to go somewhere. What we've been doing is constantly improving on the efficiency of the components, especially through smaller process nodes and better controllers, but that's only taking us so far right now.[/quotemsg]
Intel chips seem to be fine up to 100C whereas AMD chips struggle around 70C. Apparently there is some difference in materials. I don't know how that translates into SSDs. But if overheating M.2 SSDs were a real problem would not manufacturers like Samsung already have addressed the issue? Apparently in the real world it's not a problem at all. I find it hard to believe this could be a big issue pointed out by some people on forums, that SSDs need heat sinks, where the entire SSD faculty at Samsung would not have considered this and thought about it thoroughly.[/quotemsg]
If i remember right, its a difference in the way intel and amd report temperatures, not so much different materials.
-- small edit for wrong company said --