Sounds good and all, and the UI looks quite nice just from that picture, however the problem is that I doubt it will offer the same performance as a PS4, which it will inevitably be compared to. The price is fair, but it's still more expensive than a PS4/X1, for worse performance in most titles.
You don't have to convince me about PC gaming, I know you can do more with a PC vs. a console, etc., but still, I think my point will hurt those SteamBoxes quite hard.
Sales-wise it will not even be close as this won't have a retail presence. Performance-wise I would think it could do well as the consoles are pretty much locked to 30fps, this hardware could easily keep pace.
interesting i dont think this wil g over well in the usa market but in foreign markets where the cost of building a computer is more for each picse. like the Philippines where each component in a computer cost 50-100 dollars more.
Im personally floored by this concept, an upgradable set top console. I've allready preordered the $899 model. I realize its Alienware, I realize they havent had the best track record. But as far as specs go i dont see why the top tier cant run BF4, or even an alpha release like Kerbal Space Program in full 1080p or even higher.