As someone that works for an all Apple company, I LOVE this. I hate the fact that hardware in general is moving farther and farther away from user serviceability. Replacing the Voodoo Banshee in my Gateway machine with a GeForce 256 is what set me on this path to begin with. If that had never even been an option I have no idea where I would be today. This is great, and the fact that is coming from a high volume company like Dell, and not a boutique builder is even better. Dell could have turned Alienware into a label, like HP did with Voodoo but it's nice to see that they let that team stretch their legs a bit more. I'm not saying Alienware wasn't toned down by Dell but this project took some serious money to develop and bring to market, and Dell did it.