Do they even vet?
I still see loads of random chinese companies with weird names (usually used as mirror shell companies to sell fake or counterfeit garbage)
The multi-billion-dollar company doesn't get rich by spending human resources on vetting.
Instead, it's left to the buyer to hit the "report an issue with this product or seller" underneath the About this product link.
And buyers have the option to be inquisitive, cautious, and informed.
"If it looks to good to be true..."
Yeah, blame the victim for falling to the scam.
Scammers are clever and manipulate human behavior.
Sure, it doesn't hurt to be cautious, but scammers counter it with incentivizing FOMO.
A time-sensitive sale, or something that looks like a pricing error, but not priced too low that it's obvious to get potential victims to rush their decision.
Like okay, if you go to Temu, Wish, or Aliexpress, the expectations are low and you'd be surprised if it were real, but on Amazon?
It just doesn't look good to a globally trusted retailer when they are selling counterfeit products.
And these scams are too frequent on Amazon when it's extremely rare at Best Buy or Walmart.