As mentioned elsewhere, it makes sense for 9950X to get the full-fat 170W/230W power for benchmarking claims. Unsurprisingly, the few benchmark numbers shown are from 9950X. More surprising (but not really) is that it's pegged against 14900K and not KS.
Speaking for the mainstream, which I'm a part of, I have zero interest in flagship hype, and would be more inclined to see benchmark numbers for 9600X/9700X, both against their 7600X7700X predecessors, matching increased IPC against lowered base clocks--and more pertinently, against 14600K/14700K.
Given RPL & RPR's demonstrated superiority in productivity benchmarks against Zen 4, my expectation is that Zen 5 will achieve rough parity with RPR at the midrange, but with better power efficiency.
Of course, the showdown everyone is waiting for will be against ARL, but with its Q4 release, we'll have to wait some more months for that to happen.
The other aspect I'm a bit surprised about is that desktop parts get no NPU love. With all the noise AMD & Intel are making about AI, and CoPilot+ in particular, I'd expect some consideration for desktop. I'm wondering if that's because XDNA2 (AMD's NPU) is tied to the RDNA3.5 iGPU? And since desktop only gets wimpy iGPU, then XDNA2 is a nonstarter?
In any case, QualComm has made some noises about moving into desktop territory, so I expect desktop CPUs will get the NPU craze later, if not sooner. Perhaps Arrow Lake will provide a clearer outlook for desktop.