First off, WRONG, I've been running a 7970 and AMD drivers for over 3 years now.
Secondly, just because you assumed you were taken to CCC via Crimson doesn't mean you were. For the most part the GUIs look totally different. Plus it's not even possible to have both Crimson and CCC installed and running at the same time.
Thirdly, you've yet to even mention which driver versions you're referring to, or how you installed them (clean, or overwrite). For the most part, AMD drivers install best with a clean install.
While it's true that CCC was more of a problem getting it to install, vs Crimson, anything is possible when it comes to AMD's horrible installers. I've yet to not be able to work around finicky installs though, so I take issue with you assuming I don't have AMD gear or am not familiar with how to set it up. This card also isn't my first rodeo with ATI/AMD. I've had a couple others, and have been on their product longer than Nvidia in all my gaming years. I also have plenty experience using the old Omega drivers that were made for ATI cards, so I'm fully aware of the pluses and minuses of all things ATI/AMD software, including the 3rd party tools that have been written, like ATI Tray Tools, and RadeonPro.
After an AMD GPU driver install, you should ALWAYS check afterward via Device Manager, GPU-Z, and right clicking the desktop to see if the driver installed, is showing the correct version, and has a functioning link in the context shell.