NVidia announced by omission that ONCE AGAIN, CARDS ARE NO FASTER THAN BEFORE. But the gimmicks that allow Nvidia buyers to have bragging rights over their fake pixels and fake frames are up over 87%! So whoop-de-do! There's a reason why the proces went down : less is LESS. If you believe that Nvidia 5000 cards provide value for money, go ahead and buy this tomfoolery, a fool and their money are soon parted ...
You are completely right, of course! When you only get more fake pixels instead of real ones, that can't be worth the extra money, right?
Except, that when those fake pixels look good enough in the heat of a game yet cost half the hardware to produce, paying a little extra money vs "more real pixels" seems good bang for the buck.
And then perhaps you realize that all of these
real pixels are really also fake, just created in a different manner. It's an artificial world that is being projected on your screen, currently built from triangles, very unlike most people, monsters or landscapes and only painted and bumped with ever more sophisticated shaders.
They have helped build that illusion and thus perhaps understand better, that it is only an approximation for which they experimented with plenty of other rendering approaches before most of the industry settled on the current variant, which has carried very far but is now hitting scaling and realism limits.
Remember that Nvidia's hinted long term direction is to move entirely away from those shady triangles and towards an "Illusion Processing Unit" which renders a game at practically infinate resolution or color depth using generational AI from a scene description. And a lot more processing power would go into characters or a far more dynamic "realistically faked" environment than today, where the need to have those those triangles be designed by a human digital artist really limits what you can offer.
They aren't really just trying to find ever more clever ways to cheat gamers by pinching on hardware, they are trying to transform how the fantasy (or digital twin) world on you screen is actually produced.
And that is a race that nobody who doesn't understand the direction they are going is going to be able to catch up to...
...unless Nvidia's approach turns out fundamentally flawed.
So far they take baby steps and what they show for each works amazingly well.
And the biggest advantage of their approach is that it allows them to break the inverse square (or root) resolution returns for linear improvments on processing power: 4k raster can be done now, but 8k means 4x the effort... unless you have tensor based AIs
paint, not GPUs
render.