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News AMD Lands Semi-Custom GPU Win with Tencent

Isn't creating custom hardware the best option for AMD at the moment? Recent success with Zen architecture is not enough to threathen Intel or nVidia with CDNA/RDNA. AMD needs to keep momentum to rectify years of Buldozer.

General purpose hardware is fine for a regural customer, but as a company like Tencent I'd be happy to buy something tailored for my particular needs. As far as I can see, it works for AMD.
 
AMD is going to regret this "close collaboration" with Tencent in the near future. Based on thousands of incidents from the recent past, Tencent will shortly begin producing its own chips, using patents and trade secrets stolen from AMD.