This whole generation of AMD and NVIDIA GPUs are way overpriced too much. AMD is not that much unlike Nvidia.
But talking about Nvidia's new gen, if previous ADA releases are anything to go by, it looks they would be selling the 4050/4050Ti SKU (performance wise) card under the upcoming 4060/4060Ti branding for $400+.
I wanted to get one of these for myself, but I have planned on skipping this whole gen of cards. 8GB VRAM just doesn't cut the mustard in modern AAA/AA games, let alone 128-bit mem bus interface (though the card sports a higher L2 cache). I would rather get an RTX 3060 12GB variant instead.
Dream/speculation:
If suppose Nvidia releases the RTX 4060 Ti for $250/300 and the RTX 4060 for $199/250, then these will be the powerhouse GPUs that the market has been craving all throughout the Covid-19 pandemic from the last three years.
At this price, gamers could finally have a chance to upgrade especially those holding on to Polaris RX 470/RX 480/RX 570/RX 580 and Pascal GTX 1060 3GB/GTX 1060 6GB, RTX 20-series, and other older gen cards (including myself). But sadly, NO, we all know this is never gonna happen.
Gaming has actually become an expensive hobby for sure, Amen ! That is if you want to play latest modern AAA games. For older games, any older-gen PC might do the job though.
Newer gen cards are more expensive, but at the same time, the specs have been downgraded on some of the SKUs if not all. The GPUs have also become more power-hungry, and bulky, some of the flagship Nvidia cards even requiring the new 16-pin connector, and a new PSU as well. You can't feel safe using adapters instead though.
Games are also expensive these days given how they are released in a half broken state, and highly unoptimized, and require 50+ GB of patches after the release just to iron out most of the issues plaguing this generation of games. Early gamers are actually beta testers.
If people don't support the devs/publishers by pre-ordering games, then the gaming landscape might slightly change.