Somewhat nerdy and unfunny jab at Nvidia, though it's fun to see AMD/ATI do something like this. Feels like those low budget 5 hour energy commercials on Hulu.
Anyway, I'm proud to say I bought a Fermi, and my 195 dollar EVGA GTX 470 happily kicks the snot out of the more expensive 5850 (I'm talking sale prices here for brand new hardware based upon the last month) and can trade blows with the 5870 in DX11 games with the latest drivers. This, having done tons of research about whether to go either route ( I was actually leaning torwards the 5850 or 5870 at one point). That, and not having to have a large gamer case is a plus (9.5 inches Nvidia vs like upwards of a foot long for a 5xxx)
http://www.anandtech.com/show/3836/msis-geforce-n470gtx-gtx-470-sli/4
Though it does use a heck of a lot of power, but I figure it's like leaving an extra incandescent lamp on all year. And everyone whines and moans about the fan - uh, I can barely hear it at 80%. Heat? Okay yeah Nvidia gets spanked. This thing runs at like 70 idle and 80 under load.
Sure it took Nvidia a few tries to get it right, and the 5xxx series were still beating up on Nvidia's newer offerings until just a few months ago, but right now Nvidia 4xx series definitely feel like the better buy.
Guess we'll wait and see for the 6xxx series to keep Nvidia on its heels again. Oh. I forgot to mention. I love Radeon's Eyefinity - having to get SLI cards to run a similar setup on Nvidia kinda sucks.