It's certified by AMD..... it ought to be good....

But actually, it's more to do with the internal specs that only AMD might know about, and seems they have come out with memory that can make use of the generally unknown stuff , something in the line of the CPU and the DATA....
That of course is speculating, but, presently , just treat it as another brand of memory, another player in the market.
Here's a little know-some-more bit of reading...
http://www.anandtech.com/show/5156/introducing-amds-memory-brand