News AMD now has better brand recognition than Intel — firm rides AI wave to win on Kantar’s BrandZ Most Valuable Brands report

[Admin]

Kantar has released its 2024 BrandZ Most Valuable Brands report, and AMD has been distinguished as one of the top risers since last year.

AMD now has better brand recognition than Intel — firm rides AI wave to win on Kantar’s BrandZ Most Valuable Brands report : Read more

 

[Avro Arrow]

This is EXACTLY why AMD needs to sell Radeons for significantly less than their GeForce counterparts. Their biggest barrier to gaining marketshare in the GPU space is the number of people who have never owned Radeons and are therefore not comfortable trying them (a GPU is not a cheap purchase after all).

There was a time when the performance levels of top-end AMD and top-end Intel CPUs wasn't even comparable. The gap between them was pretty huge and now they've overcome Intel. OTOH, the performance gap between Radeon and GeForce has never been as big which means that catching up to GeForce wouldn't be as huge a task as catching up to Core was.

If AMD was able to catch Intel by offering value that couldn't be ignored, then there's no question that, using similar tactics, that Radeon wouldn't be able to catch GeForce. They just have to put more focus on it. As is often said, few people would choose an RX 7900 XTX over an RTX 4080 Super with prices set as they are. It was very telling however that when the RTX 4080 was $1200 and the RX 7900 XTX was $1000, the XTX outsold the RTX by a significant margin. This is because, at the end of the day, most people don't care about RT performance (as shown by every online poll that I've ever seen) and with high-end video cards, most people don't care about upscaling either because we don't use it. One of the reasons that I bought my XTX was to be able to play games natively and I'm sure that I'm not alone.

 

[rluker5]

Perhaps we can start calling AMD chipzilla now ;p

Intel is totally the underdog taking on 3 larger companies: AMD, Nvidia and TSMC at the same time. And can't forget about fending off ARM.

 

[DS426]

Intel stills wins in x86 marketshare on both client and server, but it's the smallest gap it's ever been and continues to shrink. Client PC's for enterprise IT departments don't switch so easily, and indeed Intel has long-running and durable business partnerships up and down the board.

We'll see if Battlemage's execution is strong enough to nab some dGPU marketshare for Intel.

Funny how "Intel inside" used to be the big thing but now it's more of a desire for "AMD inside," lol.

I was surprised that Wal-Mart didn't come in higher on this list.

 

[ThomasKinsley]

This is EXACTLY why AMD needs to sell Radeons for significantly less than their GeForce counterparts. Their biggest barrier to gaining marketshare in the GPU space is the number of people who have never owned Radeons and are therefore not comfortable trying them (a GPU is not a cheap purchase after all).

There was a time when the performance levels of top-end AMD and top-end Intel CPUs wasn't even comparable. The gap between them was pretty huge and now they've overcome Intel. OTOH, the performance gap between Radeon and GeForce has never been as big which means that catching up to GeForce wouldn't be as huge a task as catching up to Core was.

If AMD was able to catch Intel by offering value that couldn't be ignored, then there's no question that, using similar tactics, that Radeon wouldn't be able to catch GeForce. They just have to put more focus on it. As is often said, few people would choose an RX 7900 XTX over an RTX 4080 Super with prices set as they are. It was very telling however that when the RTX 4080 was $1200 and the RX 7900 XTX was $1000, the XTX outsold the RTX by a significant margin. This is because, at the end of the day, most people don't care about RT performance (as shown by every online poll that I've ever seen) and with high-end video cards, most people don't care about upscaling either because we don't use it. One of the reasons that I bought my XTX was to be able to play games natively and I'm sure that I'm not alone.

You're not alone. One person I know decided to ditch Nvidia and go for the XTX after 10 years on a GTX680. They're happy with it, except they're a little concerned that driver support won't last, especially since they are having some trouble with software/drivers at the moment. I hope the rumors aren't true that AMD isn't making an 8900XT/XTX.

 

[watzupken]

The way they brand recognition is derived is questionable. I don't deny that AMD's reputation have improved drastically over the past half a decade, but Intel is a household name. You can ask most non-tech savvy person, and they will recognize Intel, but not AMD.

 

[dalek1234]

...I hope the rumors aren't true that AMD isn't making an 8900XT/XTX.

MLID said that they aren't making those high-end cards. His sources are people from AMD. Let's see if they go back to high-end with RDNA 5, but there is not info about that yet. Too far into the future, I guess.

 

[dalek1234]

I'm surprised Intel didn't drop. Intel is destroying it's own brand yet brand recognition is up? That doesn't make sense

 

[Avro Arrow]

You're not alone. One person I know decided to ditch Nvidia and go for the XTX after 10 years on a GTX680. They're happy with it, except they're a little concerned that driver support won't last, especially since they are having some trouble with software/drivers at the moment. I hope the rumors aren't true that AMD isn't making an 8900XT/XTX.

What driver problems are they having? My XTX has been rock-solid the whole time that I've owned it and I bought it last August. Tell them to try running DDU in safe mode to remove their current driver and re-install it again. Sometimes Windows does something that screws things up (and that happens to both Radeon and GeForce drivers). Windows has become extremely invasive when it comes to installed software as of late.

 

[ThomasKinsley]

What driver problems are they having? My XTX has been rock-solid the whole time that I've owned it and I bought it last August. Tell them to try running DDU in safe mode to remove their current driver and re-install it again. Sometimes Windows does something that screws things up (and that happens to both Radeon and GeForce drivers). Windows has become extremely invasive when it comes to installed software as of late.

They received this error when attempting to update their software: "The version of AMD Software that you have launched is not compatible with your currently installed AMD graphics driver"

Then when using the AMD Software Compatibility Tool (as per AMD's official recommendation for this problem): "Error downloading AMD Software"

They ended up redoing their drivers and they reported that it's running better than ever. IMHO, it's not too big of a problem but it's a side effect of adopting cutting edge tech. Certainly not as bad as the 4090's connector issue. 😏

 

[Avro Arrow]

They received this error when attempting to update their software: "The version of AMD Software that you have launched is not compatible with your currently installed AMD graphics driver"

Then when using the AMD Software Compatibility Tool (as per AMD's official recommendation for this problem): "Error downloading AMD Software"

They ended up redoing their drivers and they reported that it's running better than ever. IMHO, it's not too big of a problem but it's a side effect of adopting cutting edge tech. Certainly not as bad as the 4090's connector issue. 😏

Wow, that is just plain weird. It sounds like they didn't remove the old driver before installing the new one. That causes issues akin to this one. I'm just glad that everything worked out for them. 😊