AMD hit record sales off the back of demand for Zen 3 CPUs, Radeon GPUs, and game consoles.
AMD Posts All-Time High $3.85 Billion in Quarterly Sales : Read more
AMD Posts All-Time High $3.85 Billion in Quarterly Sales : Read more
It's not like AMD has any choice in that, they don't have the money nor the people nor the facilities to change anything, they have to choose a design and roll with it until its conclusion, sometimes they have good luck and they get athlon64 or zen other times we get 5 years of FX-hell where AMD just can't do anything about it because they lack everything they would need to change things.Well done AMD. They seemed to have played a brilliant long game. They seem to have had a strategy 5+ years ago and instead of looking for a quick fix have invested in a longer term solution. I wish other companies had such vision and commitment to their strategies. It seem like a lot of companies change their long term strategy every few years for quick wins which doesn’t build a strong foundation.
They are getting everything they need...from 3rd parties.But now the they are getting everything that they need to chamge everything. EPYC customers are long term commitment customers due to the nature of their need for stability, i.e. they don't switch architectures just like that, e.g. like change direction/speed like with a cruiser, but they switch very slowly like an aircraft carrier.
Keep price low? That's only customer wishful thinking. Looking at AMD current share price now they need to make share holders happy. They need to prove that the investor are doing the right thing putting money on the company to bring them even greater return in the future.What AMD needs to NOT do right now is get greedy or complacent!
Release some more advanced streaming functions for their GPUs. Throw some of this extra money into improving FidelityFX so that's it competes with DLSS across the spectrum (performance gain and quality).
Unreal Engine 5's move towards 'lumens' instead of traditional RTX hardware is a nice gift to AMD but AMD still need LOTS of work in the RT arena to compete with NVIDIA RTX.
Keep prices low and savagely improve on where AMD is lacking compared to NVIDIA - that's what AMD needs to do!