[citation][nom]jrharbort[/nom]To me, increasing the memory speed was a pointless move. Nvidia realized that all of the bandwidth provided by GDDR5 and a 384bit bus is almost never utilized. The drop back to a 256bit bus on their GTX 680 allowed them to cut cost and power usage without causing a drop in performance. High end AMD cards see the most improvement from an increased core clock. Memory... Not so much.Then again, Nvidia pretty much cheated on this generation as well. Cutting out nearly 80% of the GPGPU logic, something Nvidia had been trying to market for YEARS, allowed then to even further drop production costs and power usage. AMD now has the lead in this market, but at the cost of higher power consumption and production cost.This quick fix by AMD will work for now, but they obviously need to rethink their future designs a bit.[/citation]
the issue is them rethinking their future designs scares me... Nvidia has started a HORRIBLE trend in the business that I hope to dear god AMD does not follow suite. True, Nvidia is able to produce more gaming performance for less, but this is pushing anyone who wants GPU compute to get an overpriced professional card. now before you say "well if you're making a living out of it, fork out the cash and go Quadro", let me remind you that a lot of innovators in various fields actually do use GPU compute to ultimately make progress (especially in academic sciences) to ultimately bring us better tech AND new directions in tech development... and I for one know a lot of government funded labs that can't afford to buy a stack of quadro cards