[quotemsg=18197021,0,699111]Let's just hope price stays low as AMD doesn't play Nvidia's limited supply game.
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Uhm, it's not a "game." It's called demand for a hot new GPU. We saw this with the 970/980 and 670/680 series releases too (I know, I spent weeks trying to snap them up at release).
With that said, considering the 480 has a massive MSRP price drop and TDP power drop, this is a winner card for AMD in the low-mid GPU segment. Nobody will be replacing their 4-8GB R9 290 and 380 GPUs with this, but for those with older AMD and Nvidia GPUs it will be a massive upgrade without breaking the bank. Looking forward to non-reference OEM variants from the likes of ASUS and MSI.