News AMD Radeon RX 6000 GPUs Reportedly Set For Another Unfortunate Price Hike

  1. Wait for black Friday.
  2. Buy as many GPUs with good discounts as you can.
  3. Go to eBay.
  4. Profit.
Yep, no "..." in there as it's just that easy and straightforward, lol.

Still, the prices have been going up again little by little. Also, wasn't there a recent report about GPU shipments going down, like a lot?

Regards.
 

renz496

Champion
Reactions: -Fran-

ddcservices

Reputable
Oct 12, 2017
29
11
4,535
0
If the GPU and only the GPU price increases by $40 for a 6900XT, then the price of the overall video card shouldn't really go up by more than that. If the price of multiple components goes up, then the price of the video cards may go up. What many people can't seem to wrap their heads around is that the GPU is the only component that comes from AMD or NVIDIA, so the actual video card price won't change all that much based on what AMD or NVIDIA charge. When we are looking at $1000+ for a video CARD, if the price goes up by $40 for the $6900XT(which sells for $1300+), is anyone really going to care all that much? How much is Asus, MSI, Gigabyte, Powercolor, XFX, Sapphire, etc. actually selling their cards for when it comes to distributor pricing? For all we know, these $1000+ MSRP cards are selling for $600 from manufacturer to distributor, and the distributor is the source of the price increases.
 

JarredWaltonGPU

Senior GPU Editor
Editor
Feb 21, 2020
985
854
1,770
1
If the GPU and only the GPU price increases by $40 for a 6900XT, then the price of the overall video card shouldn't really go up by more than that. If the price of multiple components goes up, then the price of the video cards may go up. What many people can't seem to wrap their heads around is that the GPU is the only component that comes from AMD or NVIDIA, so the actual video card price won't change all that much based on what AMD or NVIDIA charge. When we are looking at $1000+ for a video CARD, if the price goes up by $40 for the $6900XT(which sells for $1300+), is anyone really going to care all that much? How much is Asus, MSI, Gigabyte, Powercolor, XFX, Sapphire, etc. actually selling their cards for when it comes to distributor pricing? For all we know, these $1000+ MSRP cards are selling for $600 from manufacturer to distributor, and the distributor is the source of the price increases.
This is simply not how things work. If the price of the bill of materials goes up 10%, the retail price will go up 10% as well — sometimes more if the company feels it can get away with it. Now, if there weren't demand that would be different, but that's not the case right now.

So theoretically:
Bill of materials: Before: $400, after: $440
Retail price: Before: $700, after: $770

But in reality it will be more like:
Before: $1200, after $1500
 

TJ Hooker

Champion
Ambassador
This is simply not how things work. If the price of the bill of materials goes up 10%, the retail price will go up 10% as well — sometimes more if the company feels it can get away with it. Now, if there weren't demand that would be different, but that's not the case right now.

So theoretically:
Bill of materials: Before: $400, after: $440
Retail price: Before: $700, after: $770

But in reality it will be more like:
Before: $1200, after $1500
There's really no inherent reason why retail price must change by the same amount, in terms of percentages (or absolute values for that matter), as the change in the BOM price. As you mention though, given the current situation with the graphics card market manufacturers may very well take advantage of the opportunity to increase profit margins.
Also, based on the info in the article it's just a single item in the BOM that's going up (the GPU). So even if the GPU cost 10% more, the entire BOM has not gone up by 10%. Not to mention all the other costs associated with manufacturing and selling a graphics card other than the price of the base components.
 
Last edited:

watzupken

Commendable
Mar 16, 2020
517
223
1,270
1
In my mind, when TSMC passes the 10% cost down to AMD, which subsequently passes it on to the AIB partners, we should only be looking at the GPU itself isn't it? TSMC don't manufacture the entire graphic card. Therefore, it is not justifiable to increase the price of the graphic card by 10% when only 1 of the component price went up.
 

Sleepy_Hollowed

Reputable
Jan 1, 2017
139
35
4,610
0
This is insane. I buy AMD GPUs on laptops and desktops because they've open sourced the drivers, but the price gouging might just drive me to integrated AMD GPUs or Intel GPUs.

I can't believe that registered accounts/1 adapter per account has not been enforced everywhere yet.
 

russell_john

Reputable
Mar 25, 2018
36
11
4,535
0
The prices will rise as much as the market will bear .....

The real fault lies solely on the Consumers for these high prices because if they wouldn't pay for them the prices would drop .... As long as people buy at these prices then the prices will remain high ......
 

renz496

Champion
The prices will rise as much as the market will bear .....

The real fault lies solely on the Consumers for these high prices because if they wouldn't pay for them the prices would drop .... As long as people buy at these prices then the prices will remain high ......
Majority of them are miners (or gamers that intend to mine to offset the cost). I doubt many gamers that only buy the gpu for gaming only pay those crazy price.
 

ASK THE COMMUNITY

TRENDING THREADS