>Like all AMD cards for the last couple of generations, it's good, but it's just priced way too close to nVidia to be a true competitor, and this is no exception.
Putting myself in AMD's shoes, I'd do the same thing.
With AI the main focus--more precisely, the focus of investors' valuation of stock price--and with consumer GPUs not being a growth market, AMD would want to expend the least amount of resources on the latter while not losing market share. Maintaining the same price/perf with the competition is an efficient way to do that.
Lowering MSRP (not street price) relative to the competition is always a bad idea for the vendor, as it impacts the brand. You (the vendor) don't want your brand to be viewed as the "cheaper alternative." You can let street price fluctuate using promos and sales--which we've seen happen--but the official MSRP should be comparable to the competition. As the saying goes, once you lower the price, it's hard to raise it back up again.
Secondly, maintaining a marginal "value" improvement for this gen has a benefit in that you (vendor) don't have to do as much work to improve upon it for the next gen. Slow-walking the rate of perf boost is good, given that most of your resources are on AI. To add appeal, you can add features in lieu of more perf. We've seen that with various AI enhancements (frame-gen, upscaling, etc).
My takeaway as a consumer is that we can expect the same (low) price/perf growth for the next gen of consumer GPUs. FPS perf will be stagnant or marginally rise for next gen, while there will be substantial jump for AI features & perf.