What most writers and critics of integrated graphics processors such as AMD's APU or Intel iGP all seem to forget, is not EVERYONE in the world has a disposable or discretionary income equal to that of the United States, Europe, Japan etc. Not everyone can afford bleeding edge gaming PC's or laptops. Food, housing and clothing must come first for 80% of the population of the world.
An APU can grant anyone who can afford at least a decent basic APU the enjoyment of playing most computer games. The visual quality of these games may not be up to the arrogantly high standards of most western gamers, but then again these same folks who are happy to have an APU also can not barely afford a 750p crt monitor much less a 4k flat screen.
This simple idea is huge not only for the laptop and pc market but especially game developers who can only expect to see an expansion of their Total Addressable Market. And that is good for everybody as broader markets help reduce the cost of development.
This in fact was the whole point behind AMD's release of Mantle and Microsoft and The Kronos Group's release of DX12 and Vulkan respectively.
Today's AMD APU has all of the power of a GPU Add In Board of not more than a several years back.