This pricing looks really good compared to what we've seen lately. AMD's being smart because they know that they have Intel on the ropes and with the longevity of their platforms, pretty much anyone who adopts AM5 becomes part of a captive market the way people on AM4 were.
Once you're on an AMD platform, the cost of switching to Intel increases dramatically for a good long time because you have to add the cost of a motherboard to their CPUs which makes them completely uncompetitive. While the reverse is also true, the longevity of the AMD platform holds customers for far longer because we don't have to consider the cost of a new motherboard when upgrading like we did in the old days. I'm a perfect case-in-point because I've been on AM4 for seven years now and with my R7-5800X3D, it's a pretty good bet that I'll be able to stretch it to ten years.
It just boggles my mind that I could realistically still be good until 2027 (or even longer, who knows?). Sure, I did buy an X570 motherboard because I wanted Smart Access Memory but, as it turns out, it wasn't worth it and I should've just stuck with my ASRock X370 Killer SLI. I could easily have just stuck with my X370 and kept on going. I ended up building a system with it along with my old R7-1700 and sold it so it wasn't a total loss but I would've been better off if I just kept on using it. Oh well, lesson learned I suppose.
AMD really screwed up their 7000-series launch by not offering a Ryzen 5 X3D model because with a new long-lived platform like AM5, what they needed to do was maximise the AM5 adoption rate (which a Ryzen 5 X3D would've done). They're kinda doing things a bit bass-ackwards because the low price incentives would've been a lot more effective back when people had to buy the new (and relatively expensive) 600-series motherboards and DDR5 RAM. With AMD's business model, there's little to no risk when it comes to people switching to Intel once they've adopted the AMD platform. The earlier they get people on-board, the longer that Intel is denied those customers.
I'm glad that they finally smartened up because these lower prices coupled with the fact that the prices of motherboards and DDR5 have normalised will drive a lot more consumers to adopt AM5. It would've been more advantageous to them to have special deals when the platform came out.
Well, at least they seem to have come around. Let's just see how long this lasts.