Intel has money to loose AMD does not. I believe it is a new direction they bin working on for some time now. i think you could use this chip for more then one system. desktop, server, mobile most people dont need the power to run photoshope on their mobile pc. The floating point is high and would be great if they could take the knowledge and add it to servers. It think it is good idea and only the first so my expectations are not high but at least their thinking. when you want to stay a float your forced to think of better ways of doing things for cheaper. i know i could loose 2 second in performance for cost value. I dont expect the chip to last a life time as it will be replaced anyways in 5 years be old by then. he said pad not ipad because their will be note pads coming out, short form i guess. i would not go head to head with intel, beat them were their not focused.