AMD Stock Coolers

[overclocked_enthusiasm]

What is the rationale for AMD using stock cooling solutions on enthusiast cards at launch when more robust and effective cooling solutions have been demonstrated by their partners and other 3rd parties resulting in superior acoustics, better heat dissipation, and potentially higher benchmarks?

I just don't get it!

http://

Look at page 18 and 19 of this review and hear the difference in noise...it is dramatic.

 

[AdioKIP]

What is the rationale for AMD using stock cooling solutions on enthusiast cards at launch when more robust and effective cooling solutions have been demonstrated by their partners and other 3rd parties resulting in superior acoustics, better heat dissipation, and potentially higher benchmarks?

I just don't get it!

http://

Look at page 18 and 19 of this review and hear the difference in noise...it is dramatic.

Its all about profit and marketing. They give the least expensive cooler that can get the job done. There not interested in pushing the products to the absolute limit, they are more worried about the products working within the threshold they set for the warranty period and hopefully beyond. This lets them maximize there profits since they have better yields with the chips. Since the majority of users wont be overclocking or pushing the chips past what there set for factory, they give the cheapest cooling solution that lets the chips function withn these parameters.

 

[overclocked_enthusiasm]

I would argue they could get better yields with their chips by using a more robust cooling solution so they could keep the clocks more stable in a high temp environment. By doing so, some chips that would be normally be binned into a lower performance category might pass muster into a the higher end. With an already very hot chip design like we see in the 290, this approach is even more important because the cooling needs are paramount. Not only are they pushing to unseat the competition, but they are fighting the inherent heat issues with this silicon...both need a robust and quiet cooling solution so you can push the clocks.

Even if you didn't get higher yields by binning more chips into the high end as a result, you would set a bar that Nvidia would have to match...thus mitigating the cost of the added superior cooler.