Looks like they're playing Nvidia's game and renaming old products as if they are brand new. I like it
Seeing as the HD3870 is still readily available all over the web and in stores for a reasonable average price of $130 [...] – there may be little incentive to purchase this card.[\QUOTE]
You forget the price. The HD48-Series brings high-end graphics to mid-range prices. Therefore the new cards don't need to be able to run the higher resolutions. Therefore 128bit memory interface are enough. The new chip AND the narrow interface should make these cards really cheap.
Did you forget ATi HD3850/3870, they are faster than 8800GS/9600GSO; 3870 performs the same as 9600GT.This is rather weak, especially given the 4800s strong performance. At least make it strong enough to compete with something like the $90 8800gs/9600gso. 9500 is crap. What happens when you compare your new product with crap?