Supernova1138 :
AMD is desperate for cash and won't be massively undercutting Intel unless the performance of their CPUs is far enough behind that they are forced to. Best case scenario, you might see the 4 core 8 thread chip sell for around $275 if it is a bit behind the i7 6700k.
If AMD sells their 4C8T Haswell-class chips for nearly the same price as an i7, most people will simply pick the i7. If AMD's on-going struggle with power efficiency on the GPU side carries over to Zen, then Skylake and Kaby Lake will be considerably ahead on performance per watt, another reason to continue picking Intel if AMD tries to price match.
My prediction is that AMD will align its prices roughly one rung below Intel, meaning 4C8T around $225 as you can get a 4C8T Xeon for ~$250. AMD may be desperate for income, but it won't be getting much of that income without providing clearly superior bang per buck and clawing back some market share. For AMD to make a significant comeback, it cannot afford to get too greedy and alienate most of its potential market in the process. You don't get away from the "budget option" stigma overnight.