According to the below link they are also known as United Shore Financial, and even though they are the #2 mortgage lender, they only account for about 4% of HMDA reported mortgages."United Wholesale Mortgage (UWM), the second largest mortgage lender in the U.S. "
And how many people have heard of "United Wholesale Mortgage"?
Ask 100 of your friends with a mortgage.
How many send their monthly payment to the entity 'UMW' ?
Bad Ideas like super cheap publicity that ties your boring company in a boring business to the "hottest thing right now TM" for the young "up and comers" who will soon be deciding on their first home mortgage.Did the sub prime mortgage crisis not teach these people anything about avoiding blatantly bad ideas?