[citation][nom]saturnus[/nom]Did it see much success in 2012? Although it has seen a year over year stock increase, the value of the company have plummeted by 30% since the launch of the iPhone 5. [/citation]
This isn't really unexpected if you've been tracking the numbers independently. Stock prices factor in both current performance and expectations for future performance. I've been saying for a couple years now that press coverage of Apple is unusually optimistic. Articles in the mainstream media always seem to be about how great Apple is doing, how it can do no wrong.
I've been ignoring those talking mouths and crunching the numbers on my onw. It was pretty apparent Apple was badly losing market share to Android, but for some reason the press never reported this. Even when the numbers in an article showed Android growing faster than iOS both in terms of raw units and percentage market share, the articles invariably talked about how great Apple was doing (because its unit shares were still growing). Android's growth or market share was almost never mentioned.
All that changed in 3Q2012. I don't know what changed, but suddenly the press started reporting more on Android's growth and how much better it was doing than iOS. The Galaxy S3 outselling the iPhone due to a timing fluke was part of it. As well as Samsung shipping nearly twice as many smartphones as Apple. And for some reason the iPad's market share dropping from 90% to 75% to 67% was never newsworthy. But when it dropped below 60% that got a lot of press, including speculation that it would dip below 50% in 2013.
That seems to have woken up a lot of people from their reality distortion field-induced stupor. Previously the stock valuation was based on the assumption that Apple was on top and would always remain on top. Now most people know they're not actually #1, and although their sales and profits are rising their market share is falling. While Apple's current performance may be stellar, its future prospects are not as rosy, and the stock price has corrected as a result.