Lately Samsung is convinced they're Apple or something. Stick the name Galaxy/iThing and it will sell by itself, even if it's way overpriced.
This thing cannot work as a real phone, and as a camera you can buy far better DSLR for much less. The only market it could had is the casual photographer that doesn't want to wait to upload their photos, and for them there's better solutions like the lumia 1020, or the newer compact cameras with wireless capabilities.