Well, I found the user forums a lot more helpful than the company itself. I bought an Asus crosshair formula motherboard about 3 years ago, maybe a bit longer. It is the most expensive motherboard I've ever bought, $280US and was supposed to be the hottest mobo available for AMD at the time.
It arrived with several problems, which included the LED on the back panel being inoperable, and the add in sound card also doa. It wasn't enough to send back right away, although I assume newegg would have helped if I had.
Then over time some other pb cropped up, mainly the ram was continually failing that was placed in the machine.
I tried to RMA the board over the next year and a half, without a single response. They have the most atrocious customer service I have ever dealt with, I've never seen a company that completely ignores its customers. This is why I don't buy Asus products anymore.
I realize you are looking for positive spins here, but I thought anecdotal evidence to the contrary might be helpful. During my time on Asus' forums I found the lack of support to be the general consensus.