Can the author attest that the lone reseller cited doesn't routinely do this? The title gives the impression that the M3 was discounted due to poor initial uptake, but there's no information presented which really supports such a conclusion. Perhaps that's just how I interpreted it, but it would be nice to know if this is "normal" or not, since that might tell us something about the M3.
Also, having gotten burned by one, I don't trust these NYC / NJ camera/electronics stores. I'm not sure I've ever bought anything from Adorama, but about the only one I'd trust is B&H.