The PC world is what it is because of BOTH Microsoft and Apple. I've never owned an Apple Computer but I've certainly benefited by the sense of competition MS always felt, the need to continue improving their product to compete with an (inarguably) innovative competitor.
Apple isn't perfect, they've got complete control of their product from hardware to apps, yet they barely leverage that capability, leaving Microsoft to innovate on the 'comprehensive user experience across devices' front with cool tech demo's like 'MS Surface'.
Microsoft on the other hand seems incapable of broadening their reach beyond the PC (and now Console). Handhelds have frustrated their every effort to break in.
So they both have contributed to the ubiquitous computing world we live in, and they both have huge potential that's not being realized... but I don't think we'd be where we are without them both.
sometime it doesn't matter what you like, but rather what everyone else using. sure you can switch out to using different app, but your business partner still need to read the content you create. which pretty much force you to using final cut, much like k4 for publishing.
[citation][nom]EVILNOD[/nom]sometime it doesn't matter what you like, but rather what everyone else using. sure you can switch out to using different app, but your business partner still need to read the content you create. which pretty much force you to using final cut, much like k4 for publishing.[/citation]
Exactly. I work for a University television station that used Final Cut Pro. All of our professors are familiar with Final Cut Pro, all of our students are taught Final Cut Pro in their classes, and of our labs are equipped with Final Cut Pro. Nearly everyone in the department likes the new features in Final Cut Pro X, but the new features don't make up for the missing features.
Sure we could switch to Avid, but that would cost the University hundreds of thousands of dollars. And money is something the education system doesn't have right now. We don't want to move to Premiere Pro or Sony Vegas because Final Cut Pro and Avid are the broadcast industry standard. No point in teaching students editing software they will rarely use in industry.