It doesn't need to be. It's meant as a basic ultrabook for low-requirement users. As for CPU, ULV Haswells only lose to regular ones on multithread loads (less cores) or very heavy loads (low TDP limit). Neither is the intended use of MB Air. I have an Asus N550JV with an i7-4700HQ and I'm realizing that I'm not doing ANYTHING with those 4 cores/8 threads, all serious work gets done on desktop. Would have been fine with a ULV Haswell paired with the same GPU (GT 750M) for games I do play on the go (Mass Effect 3, Battlefield 3). What matters the most to user experience is SSD and egough RAM to have tons of browser tabs open; ULV Haswell is enough. MBA is NOT a heavy production machine, it doesn't need a regular CPU. Want that - buy something else. Why not an Asus N550JK?Needs a regular voltage CPU and innovative cooling so it can be powerful.
They didn't do the most desired upgrade - Retina Air. So I think you have a good point there, they'll have to do it. After all, there's already a Retina MBP 13, so Air will have to follow soon.The $100 price drop is welcome and puts it more in line with where its specs are. However, I would still be hesitant to buy now when rumors of an all new model later this year are still flying around.
Yes, please post me a link to this mysterious other ultra book with an all aluminum body and great battery life for $699, I would love to buy one.