Tim Cook carries out first major interview since becoming CEO.
Apple CEO Talks Samsung Battle, Tablets, Wireless Ambitions : Read more
Apple CEO Talks Samsung Battle, Tablets, Wireless Ambitions : Read more
He also referred to its strategy of staying away from netbooks, which were "flimsy products with crappy, cramped keyboards."
"If you think about Android, it's more like the Windows PC model. The operating system comes from company A. Company B is doing some integration work, and maybe the services come from yet somewhere else. I think we know the kind of customer experience that produces."
But we want people to have their own ideas and invent their own stuff.
"So the changes - it's not a matter of going from no collaboration to collaboration. We have an enormous level of collaboration in Apple, but it's a matter of taking it to another level."
tablet-optimized apps is one reason, he noted