[citation][nom]Ragnar-Kon[/nom]Exactly.There is a reason why it is made overseas. Cheaper labor = cheaper production cost = cheaper product = more customers.The cost of an iPad if built in the US would be around $620, cost in China is around $260. Most electronics these days have anywhere from a 35%-50% profit margin, with 40% being about average. I believe the profit margin currently on the iPad 3 is 50%, but assuming Apple moves to a more average 40%, the "Made in the USA" sticker would drive the cost of an iPad up to $870.Would you buy an $870 iPad? I wouldn't.Anyway, Apple isn't the only one. The Kinect addon to the XBox 360 costs Microsoft $60 to make in China, yet they sell it for $130. If Microsoft keeps the same profit margins, it would cost the customer $310 to buy it if it was made in the US. Yeah.... no.[/citation]
Not quite, I wouldn't count it as a total loss in revenue. It's like BMW and Mercedes, they're expensive cars but I don't see them complain about that fact they might be going broke. Apple as a brand has always been expensive and emphasized on "quality" products. If they were to spend some of that 80$ billion on a fab or 2 in the USA that only assembles devices, you wouldn't see a huge price hike .. and even when the price goes up, apple fan boys will still buy and also ppl that value "Made in America" will do that also.
And .. at the end of the day, it's a great publicity stunt, giving Americans 1500 jobs or so and paying a decent salary will get you more in the long run as a company, then a smaller annual revenue.