Because they know how to use the media for marketing purposes.
As I former reseller, I know Apple always announce new iPods after the back-to-school promotion, which offers a free iPod with ther purchase of a computer. Of course, these new models never qualifies for the offer. It's a good way for them to get rid of the old stuff before getting the new ones out.
@bogcotton the reason is people like us that reads the "news", any Apple news must be a near sure success in page-views.
Just look at the discussions that comes with almost any Apple product announcement. We got both the haters, the lovers and the technologically interested here. Not much for the last group in most "news" though.
The fact that Apple has a good marketing strategy and sends out plenty of press messages(both official and through unofficial channels) helps keep the workload low and supply of Apple "news" plenty.
Actually "Why do you look at Apple news on Toms Hardware?" would be a good QOTD.
Apple - don't worry about making a Mac tablet if you don't really want to. Axiotron has that covered and their product is gorgeous. I'll welcome competition, but make a thin tablet with a full 8.5x11 screen that can switch between pen and pressure input and you've got a winner! Don't forget to build in an OSX on-screen virtual keyboard.
Well the Zune HD is much better then the 1 year old gen2 iTouch, but i think it may get a run for its money with the new release. If the new iTouch has a half-decent camera I'm sold immediately
[citation][nom]thepetey[/nom]Introducing the new ipod touch v3, we promise these ones wont blow up![/citation]
Cost now 3 times Zune HD!
[citation][nom]icepick314[/nom]just in time to compete with ZuneHD....[/citation]
16gig ipod touch = price of 32 gig Zune HD
Your comparing a product that has not hit shelves yet, with one that been out for a year. I would certainly hope that its not a competition on which is better.