If you are going to buy a PC over $1000 and don't game or do processor/graphics chip intensive task, you might as well get a Mac. If not for performance, you are buying battery life, lightness, and most of all cachet. When people willing to spend over $1000 are given the choice of a Mac or Windows PC without any particular need for performance, they are most likely going to choose the Mac. It's not that it is any better than the Windows alternative, only that it has more cachet and really now down side when competitors in the premium market such as the Adamo offer little more in benefits. Simply put it, if performance is not a main priority but you are willing to spend over $1000, a Mac will have few disadvantages when compared to a PC, leaving Cachet as the main attraction and giving Apple such a sizable portion of the premium computer market.